As every month, VC Cafe is re-posting the “Invest in Israel” Newsletter, published by the investment promotion center of Israel’s Ministry of Industry, Trade and Labor, which offers many helpful tools for prospecting investors. For the Invest in Israel archive, click here. Lots of international [...]
At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a few data geeks. Carl Fremont, Chief Digital Officer at MEC (WPP Group’s media buying subsidiary) is one of those Geeks and shared his perspective about RTB, “easily, the most important trend in the digital advertising sector for the next five years”.
Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement. Your digital agency has been lying to you. The better approach for lowering customer service costs and increasing engagement is to transform your organization into a social business.
Crowdfunding is rapidly growing in the UK and elsewhere. No longer restricted to Friends Family and Fools, founders can
The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption.
The Eurozone is in crisis – GDP numbers point to the worst recession since 1999 and major economies are shrinking. That said, the startup ecosystems are growing and have lot to be optimistic about. I urge founders to also consider the good news and take on a more positive outlook based on “this is water”‘ by David Foster Wallace.
As every month, VC Cafe is re-posting the “Invest in Israel” Newsletter, published by the investment promotion center of Israel’s Ministry of Industry, Trade and Labor, which offers many helpful tools for prospecting investors. For the Invest in Israel archive, click here. This edition doesn’t [...]
I had a great pleasure to host Don Dodge at Campus last month for our one year anniversary to speak with the venture community in London about Campus, startups and Google. Don is a senior developer advocate with years of experience as an influential Microsoft startup evangelist (like Guy Kawasaki did [...]
I decided to make “Learning”, my top new year’s resolution for 2013. Because things can get a bit hectic at work and life sometimes, we don’t always register what we learn on a daily basis. This is an attempt to capture my lessons from the past week.
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