Snapchat – The Next Great Advertising Platform (guest post)

Snapchat usage

In his guest post, Levi Shapiro examines the validity of Snapchat as an advertising platform and the successful campaigns brands were already able to use on the product to reach millennials. Continue Reading

The Story of Techbikers (You can Play a role too)

Techbikers 2013

This is the story of Techbikers. When you want something, all the universe conspires in helping you to achieve it. Techies, community and charity, coming together for a higher purpose. Continue Reading

10 Tools for Understanding and Dissecting an Industry

Databoard for Research

Whether you’re a startup founder, angel investor or VC, you’ve probably had the need to quickly understand an industry. Dissect the supply and value chain, understand how money flows and what companies are playing in each category. Wouldn’t it be great if you could quickly understand what’s going in mobile gaming, SaaS, marketplaces, etc? Continue Reading

Israeli Consumers Prefer ONLINE Media

Israel Tops All Countries Surveyed in Online Media Consumer Surplus

In a survey released this week by Google and BCG, among the 11 countries surveyed, Israelis ascribed the most value to their online media. The value that Israeli consumers attach to online media suggests that business models will need to rapidly adapt to this new environment. Continue Reading

Occupy the App Store!!

Median revenue per app

As developers grow increasingly desperate for monetization, Amazon (which runs its own app store in 200 countries) identified success factors of the Top 50 applications. Continue Reading

Want Your Startup To Appear in TechCrunch? Lean Marketing Hacks for Startups

pitch letter to TechCrunch

How to get the first users to your startup and spread the word using growth hacking techniques. Continue Reading