TI puts M-Systems flash drives into car audio solution



Texas Instruments performance audio manager Dave Maples: DOC H-series presents an attractive, easy-to-integrate storage solution.

Source: Globes

M-Systems Flash Disk Pioneers (Nasdaq: FLSH) has announced that Texas Instruments (TI) has integrated M-Systems’ DOC H-Series embedded flash drive (EFD) into its high-speed encode and playback solution for car audio applications.
With its high speed encode and playback solution, Texas Instruments provides a comprehensive software suite running on an Aureus DA710 audio digital signal processor (DSP) to provide a feature-rich, cost-effective software and hardware solution for automotive entertainment applications.

M-Systems says that its DOC H-Series EFDs provide a highly reliable and robust embedded memory solution to answer the growing demands for solid-state storage within automotive audio systems. According to the company, the unique combination of DiskOnChip EFD architecture, MLC NAND flash media and M-Systems’ TrueFFS flash management technology results in a cost effective, high-performance product with a high level of reliability suited for the demanding profile of automotive audio applications.

“The automotive audio and infotainment market is demonstrating a dramatic increase in demand for solid-state multimedia-related storage. Cars’ dashboards are essentially being reinvented as a hub of quality multimedia entertainment,” said Dave Maples, Performance Audio Manager, TI. “For developers of such car audio systems, a long product life span as well as ruggedness, endurance, high performance and reliability are essential requirements. DOC H-series presents an attractive, easy-to-integrate storage solution, making it a perfect pairing partner to our DA710-based high-speed encode and playback development platform for car audio.”

Eze Vidra
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Eze Vidra

Chief Innovation Officer at Antidote
Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Ezewas a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.
Eze Vidra
Follow me

Eze Vidra

Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Eze was a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google’s first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He’s an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.