Quigo, a serious alternative for Google’s Ad-Sense, Preparing for IPO

Source: Paidcontent.org

Globes Online reports that Quigo, the NYC and Israel based online contextual ad technology provider, is preparing for a Nasdaq IPO in early 2008.

Quigo has raised $30 million from Institutional Venture Partners, at a company value of $250 million, as part of the preparations for the offering, it says. It closed a $5 million first round in 2004.

By providing a real alternative to Google’s ad product, Quigo has earned a place amongst publishing giants such as ESPN.com, Forbes.com, ABCNews.com Time Inc, using a custom-version of Quigo’s service across their site portfolio. Time and Quigo estimate ad revenues through this cooperation to be over $100 million in the first three years of the partnership.

The company’s flagship product, Ad Sonar is a content-targeted advertising network that connects publishers and advertisers through an auction-based, pay-per-click marketing platform. Using Ad sonar advertisers can see the specific pages on which their ads will appear – usually on the best, most popular sites in their category. The product has been making steady gains in the contextual ad market since 2005.

Quigo was co-founded by Yaron Galai, now the company’s Senior Vice President and Oded Itzhak, who developed the propietary technologies.

Below is a recent two-part interview with Michael Yavonditte, Quigo’s CEO, courtesy of webmasterworld.com:
Part 1:

Part 2:

Eze Vidra
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Eze Vidra

Chief Innovation Officer at Antidote
Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Ezewas a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.
Eze Vidra
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Eze Vidra

Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Eze was a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.

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