Quigo, a serious alternative for Google’s Ad-Sense, Preparing for IPO

Source: Paidcontent.org

Globes Online reports that Quigo, the NYC and Israel based online contextual ad technology provider, is preparing for a Nasdaq IPO in early 2008.

Quigo has raised $30 million from Institutional Venture Partners, at a company value of $250 million, as part of the preparations for the offering, it says. It closed a $5 million first round in 2004.

By providing a real alternative to Google’s ad product, Quigo has earned a place amongst publishing giants such as ESPN.com, Forbes.com, ABCNews.com Time Inc, using a custom-version of Quigo’s service across their site portfolio. Time and Quigo estimate ad revenues through this cooperation to be over $100 million in the first three years of the partnership.

The company’s flagship product, Ad Sonar is a content-targeted advertising network that connects publishers and advertisers through an auction-based, pay-per-click marketing platform. Using Ad sonar advertisers can see the specific pages on which their ads will appear – usually on the best, most popular sites in their category. The product has been making steady gains in the contextual ad market since 2005.

Quigo was co-founded by Yaron Galai, now the company’s Senior Vice President and Oded Itzhak, who developed the propietary technologies.

Below is a recent two-part interview with Michael Yavonditte, Quigo’s CEO, courtesy of webmasterworld.com:
Part 1:

Part 2:

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Eze Vidra

Co Founder and Managing Partner at Remagine Ventures

Eze is managing partner of Remagine Ventures, a seed fund investing in ambitious founders at the intersection of tech, entertainment, gaming and commerce with a spotlight on Israel.

I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.

I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.

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