I ran across Yoav Andrew Leitersdorf in the Red Herring Global conference in Seattle. Yoav is Israeli, and a managing partner of YL Ventures, a boutique European venture capital fund focused on early stage high tech companies. The fund will announce it’s first investment this morning and the news will be publicly available later today. I was privileged to join the ‘A List’ members of the press who got sneak a peak at the upcoming announcement.
Below is the scoop on YL’s investment in Israel’s Clicktale, hot from the press release. I will post my exclusive video interview with Yoav later today.
Europe’s boutique venture capital firm teams up with the pioneer in Web Interaction Analytics (WIA) as the company releases its latest insights on browsing behavior.
Tel Aviv, Israel, December 5, 2007 – ClickTale, the pioneer and leader in Web Interaction Analytics (WIA), announced today that it has secured funding from YL Ventures, a boutique European venture capital firm. ClickTale, whose innovative service enables websites to record and watch movies of their users’ browsing sessions, will use the proceeds of the funding round to expand the sales and the feature set of their hosted service.
YL Ventures’ Managing Partner, Yoav Andrew Leitersdorf, will be joining the ClickTale board of directors as part of this funding round. Mr. Leitersdorf identified Web Interaction Analytics as one of the fastest-growing segments within web analytics. He added: “ClickTale’s recording and playback technology is the best we have seen, and the system’s comprehensive features, coupled with the strength of its management team, ensure it will remain at the top of its league”.
“We will continue to innovate and bring more value to our customers in the upcoming year”, said Arik Yavilevich, co-founder and CTO of ClickTale. “The support from YL Ventures will enable us to increase our R&D efforts and implement our vision faster, as well as educate the marketplace about the significant value that ClickTale’s service provides.”
An example of services provided by ClickTale is their recently released web usability study. Using over 80,000 recorded web page browsing sessions, ClickTale’s statistical analysis demonstrated that:
· While most web pages have a vertical scroll-bar, visitors scrolled all the way to the bottom in only 20% of the recorded visits.
· Users scroll based on relative position inside the page, not based on absolute position in terms of pixels. In other words, the same number of page viewers will tend to scroll halfway or three-quarters through a page, regardless of whether the page size is 5,000 pixels or 10,000 pixels.
· The top and bottom of a web page are the most valuable areas in terms of visitor attention. Users spend an average of 24 seconds near the top and 14 seconds near the bottom as opposed to 8 seconds at the middle.
The study, including supporting graphs and statistics, can be found in its entirety on ClickTale’s blog. Website owners can compare ClickTale’s findings with user behavior on their own sites by signing up for ClickTale’s service. There is even a free subscription option available for those who like to taste-test.
“ClickTale’s service benefits thousands of subscribers and records millions of page visits every month,” said Dr. Tal Schwartz, co-founder and CEO of ClickTale. “Yoav and his team will help support our continued growth by contributing their considerable expertise in building successful high-tech startup companies. We are excited to have YL Ventures backing our vision.”
ClickTale (www.clicktale.com) is an innovative hosted service that enables websites to record and watch movies of their users’ complete browsing sessions – every mouse movement, every click and every scrolling action. As the pioneer and leader in Web Interaction Analytics (WIA), ClickTale captures, analyzes and helps websites optimize their users’ online behavior inside the web page. By combining hundreds of user sessions, ClickTale delivers insightful behavioral reports and heatmaps – it’s like having your very own virtual usability lab. Since it’s a hosted service, there is no software to install and setup takes less than 5 minutes. Read more in the ClickTale blog at http://blog.clicktale.com/ and try the service for free for yourself.
About YL Ventures
YL Ventures is a boutique venture capital firm that was founded to address the changing venture capital financing landscape. The firm invests in high technology start-up companies and, within a short timeframe, merges and integrates them with global strategic acquirers. YL Ventures has unique and differentiated deal flow within Europe and Israel, facilitated by hundreds of individual contacts and acquainted organizations. The fund combines its capital with deep engineering and market expertise, thereby facilitating a highly efficient model for technological innovation. The firm has representative offices in Amsterdam, Netherlands and Hertzelia, Israel. For more information, please visit http://www.YLVentures.com or email pr @ YLVentures.com.
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