Last week, stealth online advertising start-up AdYouNet Technologies (formerly known as Webbi) has raised $1 million from its current investors Xenia Venture Capital (TASE:XENA) and NetService Ventures. This is the company’s A round following a $400,000 invested last summer by International Venture Fund (IVF) of the US.
There’s not much out there about AdYoumNet besides the fact that it’s is developing an online advertising distributed ad server platform. AdYouNet claims to have patented technology, which will enable enterprises to target internet advertising campaigns just to their customers, wherever they happen to be on the web. Company’s like Meraki are already doing a similar implementation, through their control of the browser in free wifi networks.
According to Globes, AdYouNet’s ad platform is a CRM system that enables “one-to-one identification of targeted users to deliver a tailored advertisement campaign”. The company was founded in 2007 by CEO Ilan Zorman and VP Media Sagee Schnaittacher, who was CEO of Ventiv Media, a small Israel-based online ad representation firm. The company is based in Tel Aviv and has six employees.
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