5 Tips to Make People Care About Your Stupid Little Start Up

Matt Brezina, co-founder of Xobni, posted a fantastic presentation on the company’s three and a half year journey from idea to 3 million subscribers. Matt goes into detail into detail on the different stages of the product delivery cycle:

Five tips that will make people care about your ‘stupid little start up’

1) Tie yourself to a bigger trend (read: what market forces will support your organic growth?)
2) Take every opportunity to meet a journalist in person (read: go out and network)
3) Engage with users: positive word of mouth is even better than press coverage (read: hire customer support early)
4) Journalist are lazy. Help them be lazy (read: create a media resources section for your site)
5) Be a source of data (read: content is important, create lots of it and make it useful for the user)

See the Slideshare Embed here:

No One Cares About Your Stupid Little Startup

Contact info, profile pictures, company info and job titles are all organized automatically

Founded in 2006, Xobni provides an Outlook add-in that saves you time finding email, conversations, contact info & attachments. The basic download is available for free and a premium version will cost you $29. Some of the best features include email search, automatic address book, phone number extraction and finally an automatic connection between outlook and the social web.

Hat tip goes to @Ahoova, a social media addict and a virtual friend, for the fine recommendation on Twitter.

Share and Enjoy:
  • Digg
  • Reddit
  • SphereIt
  • del.icio.us
  • Facebook
  • StumbleUpon
Thanks for visiting again. If you enjoyed this article, Get VC Cafe delivered by email or subscribe using your Feed Reader and original feed RSS

December 7, 2009 | View Comments
Filed Under 101, xobni

 

Comments

  • http://twitter.com/ediggs ediggs

    Posted on VC Cafe: 5 Tips to Make People Care About Your Stupid Little Start Up: http://tinyurl.com/ykp7qvk

    This comment was originally posted on Twitter

  • http://twitter.com/davehod davehod

    5 Tips to Make People Care About Your Stupid Little Start Up : Venture Capital Cafe http://bit.ly/6uhgFc

    This comment was originally posted on Twitter

  • http://kylelacy.com/10-ways-to-maximize-plaxo/ 10 Ways to Maximize Plaxo | Kyle Lacy, Social Media – Indianapolis

    [...] 5 Tips to Make People Care About Your Stupid Little Start Up (vccafe.com) [...]

  • http://twitter.com/ediggs ediggs

    New on VC Cafe: 5 Tips to Make People Care About Your Stupid Little Start Up http://bit.ly/7JpmnE

    This comment was originally posted on Twitter

blog comments powered by Disqus

  • Recent Comments

  • Recent Posts