After years of talking with many of you in the Israeli startup industry, investors and entrepreneurs alike, I was invited to present some tips for entrepreneurs at the Launch48 conference in London this weekend. Launch48 is a new kind of micro-incubator taking place over the course of a weekend, which enables entrepreneurs to pitch their concept in one minute, in order to find team mates who are interested in pursuing the idea. The newly formed teams then work for the entire weekend, with the help of some experienced mentors from the industry, who volunteer their time to share advice on product, technology, legal, PR and other issues. Many cups of coffee and pizzas later, the weekend culminates in a round of presentations from the teams, which clearly articulate the startup’s pitch: problem, market, solution, team, etc. Very cool concept and I want to thank the founder Adil Mohammed for inviting me to take part in it.
The talk was titled “Tips to make your startup attractive for investors”. Here’s an embedded copy:
Note that the tips refer mainly to web ventures. Below are some of the comments to go along with the nice pictures:
Short answer: [raise] enough to get your startup to an accretive milestone plus some fudge factor
As much as possible while keeping your dilution under 20%, preferably under 15%, and, even better, under 10%.
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