Online ad startup TayKey has raised $9 million in a B round led by Sequoia Capital, Softbank Capital and Crescent Point. This brings the total investment in TayKey to $11 million, since its inception in 2008.
Taykey empowers advertisers to tap into the real way audiences move online — in vast flocks not determined by age and gender, but by interests
Taykey provides ad targeting solutions based on trend analysis in social media. Rather than focus on demographics data, Taykey gathers analytics on topics that are trending in social media and provides clients with targeted advertising in the form of Facebook ads, promoted trends on Twitter, or search ads – in close to real time. The data Taykey collects remains anonymous, and advertisers pay Tapkey on a cost per action (CPA) basis – as defined with each client.
Taykey plans to use this round of funding to grow its 19 person team in Herzliya and New York. Several openings are already posted on its website.