TayKey Raised $9 Million To Predict Flock Behavior of Consumers

Online ad startup TayKey has raised $9 million in a B round led by Sequoia Capital, Softbank Capital and Crescent Point. This brings the total investment in TayKey to $11 million, since its inception in 2008.

Taykey Sequoia

Amit Avner (@AmitAnver), TayKey’s CEO, says he has started coding at the age of 10, and created his first ‘business’ at the age of 14. In a recent article, he was quoted saying:

Taykey empowers advertisers to tap into the real way audiences move online — in vast flocks not determined by age and gender, but by interests

Taykey provides ad targeting solutions based on trend analysis in social media. Rather than focus on demographics data, Taykey gathers analytics on topics that are trending in social media and provides clients with targeted advertising in the form of Facebook ads, promoted trends on Twitter, or search ads – in close to real time. The data Taykey collects remains anonymous, and advertisers pay Tapkey on a cost per action (CPA) basis – as defined with each client.

Taykey plans to use this round of funding to grow its 19 person team in Herzliya and New York. Several openings are already posted on its website.

Eze Vidra
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Eze Vidra

Chief Innovation Officer at Antidote
Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Ezewas a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.
Eze Vidra
Follow me

Eze Vidra

Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Eze was a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.