Save and Print These LumaScapes to Get a Grasp on Digital Media [Infographics]

Commerce LumaScape InfographicSave and print this one folks.

LumaPartners, a US-based consulting firm, has created a series of infographics that chart the various vertical of the digital media industry including display advertising, mobile, commerce, search, social, and video. Dubbed LUMAscapes, each infographic provides a breakdown of the players in the vertical, by category. The focus is US-centric and the categorization is limited at times, but it’s a great starting point!

These LumaScapes are quickly becoming a tool for M&A departments to make their picks and the graphs will keep evolving, says Terence Kawaja, the founder of LumaPartners and seasoned investment banker.

Several Israeli startups were included in these charts:

  • Waze – Mobile > Location based services
  • Videosurf – Video > Video Search
  • Boxee – Video > IP Enabled Set Top Boxes
  • Metacafe – Video > Aggregation
  • Cotendo – Video > CDN
  • Dapper – Display > Creative Optimization
  • Gigya – Social > Plug-ins/Widgets
  • Conduit – Social > Plug-ins/Widgets
  • Greplin – Social > Social Search
  • Snaptu – Social > Facebook/Apps
  • Kenshoo – Social > Social advertising platforms
  • Shopping.com – Commerce  > Price comparison
  • Magento – Commerce > eCommerce implementation (Israeli founders, LA-based)

Click on the infographics below to enlarge:

Display advertising infographic

Display advertising LumaScape

Social services online infographic

Social Lumascape

Video industry infographic

Video Lumascape

Mobile Lumascape infographic

Mobile Lumascape

Search LumaScape Infographic

Search Lumascape

Commerce LumaScape Infographic

Commerce Lumascape

A gaming chart is coming this summer… stay tuned!

Eze Vidra
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Eze Vidra

Chief Innovation Officer at Antidote
Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Ezewas a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.
Eze Vidra
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Latest posts by Eze Vidra (see all)

Eze Vidra

Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Eze was a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.

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