Yair Goldfinger’s Dotomi sold to ValueClick for $295 million, of which $162 million are in cash and the rest will be paid in ValueClick equity. Yair Goldfinger, co-founder and CTO of Dotomi and a prominent Israeli angel investor, founded Dotomi back in 2000, following the acquisition of ICQ by AOL. It raised $17 million in funding since inception from Globespan Capital, US Venture Partners, Investor Capital and Velocity.
Last November, rumors surged that Dotomi was being acquired by AOL, but the sale didn’t materialize. In the official press release, ValueClick reported that it expects Dotomi’s revenues to reach $80 million will compliment its own $125 million of annual revenue.
Chicago-based Dotomi provides marketers with three main advertising products:
1) A retargeting platform that enables real time updates of a site’s banners and creatives based on the user’s profile and previous sites he visited. If you’ve ever felt like an ad is ‘following’ you around sites, you probably got exposed to Dotomi’s technology or that of his Israeli competitor, Mythings.
2) Adtopia Retention – a way for marketers to identify and retain existing customers who visit the site.
Other investments by Goldfinger include can be found on his Linkedin profile
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