Guest post by Tiffany Stelman

It would not surprise me if you had recently stumbled across the term “collaborative consumption” while roaming the World Wide Web. The Peer-to-peer movement seems to be making waves of technological revolution, harnessing the power of local communities in ways and in a scale never before possible.

Think about the abundant possibilities presented in an age where a staggering number of 2.3 billion people are online. Keep that piece of data in mind. Add to the mix the ability of consumers to monetize their own assets and the diminishing of transaction costs- and we’ve got here a new culture.  While ensuring a consistent transaction experiences, marketplaces are resulting with a massive word-of-mouth and social marketing, sparking the irrepressible enthusiasm for p2p marketplaces. In fact, according to TaskRabbit, which recently took another $13M in funding, 75% of new users reach the marketplace by word-of-mouth.

These days, the Collaborative movement is fueled by hundreds of marketplaces enabling people with the same needs and wants to get together in a seamless local environment. Marketplaces wise, it seems as if there are new ones appearing every day, touching each and every economical vertical as we know it.

Everything, it seems, is becoming collaborative. From Airbnb to GetTable to Zipcar, we are swapping our cars, our homes, even our clothes with each other.

Here are a few examples of some innovative emerging marketplaces that are worth your attention:

  • Your closet is a goldmine- Tradesy is a marketplace for women’s fashion. It turns women’s closets into currency. The startup aims to make it fast, easy, and safe for women to participate in online fashion resale for the first time. And, not surprisingly, they have secured $1.5M in their round A funding.
  • Start your social wish list- With hundreds of thousands of products and more than 25,000 stores, Nuji is aiming to build the Internet’s department store. Not surprisingly it has been called ‘Pinterest with rewards’ as it combines the loved elements from Pinterest and adds rewards to that magical mix.
  • Dog-boarding just got awesome- DogVacay is a community where dog lovers can connect with one another to find and provide safe, convenient and affordable ways to care for their best friend. This dog-loving startup has secured $1M in their seed founding.
  • Marketplace for senior care- one of the favorite companies that participated in the 500 startups demo day is TenderTree.  An online marketplace that enables to find in-home care, which covers services ranging from companionship and housekeeping all the way to dementia care and skilled nursing.

This roundup could take pages over pages of emerging, exiting and innovating marketplaces, each one prominent in its own unique way. Though the movement is a reinvention of old marketplace behavior, there is no doubt that the 21st century is giving it its own edge.  With the explosion in the marketplace scene, it seems like collaborative consumption will continue to keep us fascinated.

Here is a snapshot of examples of collaborative consumption startups, originally published by

Car sharing
ZipcarGoGetWhizzCarAutoshareStattautoAutolibreDenzeldriveCambiocar,ZazcarCity Car Club

Car sharing (from big automobile brands)
BMW DriveNowVolkswagen QuicarPeugeot MuDaimler Car2Go

Peer-to-Peer Car Sharing
WhipcarRelayRidesDrivemycar RentalsGetaroundTamycaBuzzcar,NachbarschaftsautoautonetzerSnappCar

Bike sharing
VelibBixiBarclays Cycle HireB-CycleCall-A-BikeCyclOcityNicerideHZ Bike,Social BicyclesCycle ChalaoSpinlister

Ride sharing

Solar Power
Solar CitySolar CenturyPretaSolOne Block Off The GridCitizenRe

Toy Rental
Dim DomBabyPlaysRent-a-toyToyLibSpeelothekenBrinquedoteca

Textbook Rental

Art Rental

Fashion Rental
Bag Borrow & StealFashionhireDress VaultLove Me and Leave MeRent The Runway


General Online Rental

Peer-to-Peer Rental
ZilokRentoidEcomodoHireThingsRentalicRentStuffOpen Shed

Neighborhood Rental
Share Some SugarNeighborrowThe SharehoodFrentsFriends With ThingsHey Neighbor!


Tiffany Stelman is a tech journalist who wrote for NoCamels. Before starting her own venture, she worked as a Community Manager at Yotpo, an e-commerce startup.

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Eze Vidra

Head of Google for Entrepreneurs Europe and Campus London at Google
Eze is the Head of Google for Entrepreneurs Europe and Campus London. In 2005, he started VC Cafe to shine a spotlight on startups and Venture Capital in Israel, and in 2012, Eze founded Techbikers, a non-for-profit that supports education through cycling challenges for techies.
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  • Daniel Cole

    Nice summary. For a power tool marketplace check out ToolSpinner.

  • TiffanyStelman

    Thanks Daniel, will do!

  • ??? ????

    super interesting! thank you Tiffany, hope to hear more from you!

  • Nir Yamin

    Thanks Tiffany,
    great post.
    Do you have by any chance the numbers about sharing economy ? how big $ wise, how many participate, growth etc?

  • Ownshelf

    A new site for sharing ebooks for the list. Just like passing on a paperback but for ebooks. Collab for discovering and sharing ebooks.

  • Shawn Gardner

    Nice summary, another for your list. 
    Peer-To-Peer Boat Rentals: 

  • Thomas Dolan

    Great post, the one thing that all these have in common is that they moslty involve a tangible good, RovAir, enables the sharing of mobile broadband. not necessarily a scarce resource, but certainly a desired resource. everyone has internet in their home and office. but what about everywhere else. mobile broadband allows you to connect anywhere cellular exists. check out their indiegogo (another collcons concept) campaign 

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