Snapchat – The Next Great Advertising Platform (guest post)

Snapchat usage

In his guest post, Levi Shapiro examines the validity of Snapchat as an advertising platform and the successful campaigns brands were already able to use on the product to reach millennials. Continue Reading

Israeli Consumers Prefer ONLINE Media

Israel Tops All Countries Surveyed in Online Media Consumer Surplus

In a survey released this week by Google and BCG, among the 11 countries surveyed, Israelis ascribed the most value to their online media. The value that Israeli consumers attach to online media suggests that business models will need to rapidly adapt to this new environment. Continue Reading

Occupy the App Store!!

Median revenue per app

As developers grow increasingly desperate for monetization, Amazon (which runs its own app store in 200 countries) identified success factors of the Top 50 applications. Continue Reading

Want Your Startup To Appear in TechCrunch? Lean Marketing Hacks for Startups

pitch letter to TechCrunch

How to get the first users to your startup and spread the word using growth hacking techniques. Continue Reading

mHealth & Digital Health: Guide to the Future of Healthcare

MEDICAL_infographic_final

The healthcare sector is undergoing historic transition, spurred by the reforms of Obamacare and innovation in mobile, digital and nano technology. This VC Cafe post by Levi Shapiro covers a high level view on the trends in mHealth and eHealth. Continue Reading

Deepika-Padukone

From a modest $200 million in bi-lateral trade in 1992 (when diplomatic relations were established), India-Israeli trade surpassed $6 billion in 2012-13. This number is projected to double with the passage of a Free Trade Agreement. Continue Reading

Enterprise IT in 2014: Follow the Money

IBM Cloud Computing

The Cloud has transformed the fundamental role of the IT department from business enabler to business innovator. Vendors that can enable IT Managers to assess risk, manage large data sets and analyze processes will be rewarded handsomely. In 2014, expect to see widespread implementation by IT departments of Platform (PaaS), Infrastructure (IaaS) and Software (SaaS) as a Service tools for scalable and cost-effective services. Continue Reading

SXSW: Israeli startups and how to Get an ROI from the Spring Break for Geeks

SXSW outdoor event

SXSW can be a waste of time if your’e not careful. In this post, Levi Shapiro provides a few tips to get the ROI from the 21st anniversary of SXSW and how to meet the Israeli startups there! Continue Reading

B is for BUBBLE: Venture Capital in 2013

The BUBBLE came to Israel too, with a record $4.2 billion in exits, averaging $83 million. While there were IPOs (notably Wix in November), most of the acquisitions were made by global technology companies with R&D Centers (and their corporate M&A teams) in Israel, including Apple, Google, EMC, AOL, Cisco, IBM and now Facebook. Continue Reading