Can Kontera Lead The In-Text Advertising Play?

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While these days everyone is obsessed with online video and video monetization, text remains the most common [...]

Popularity: 62% [?]

MediaBoost is Seeking A Capital Boost

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I was really happy to find out that MediaBoost raised $1 Million from Teuza fund last week as part of a larger round that the company is looking to raise. The fund, a Fairchild Technology venture, had already invested $500K in [...]

Popularity: 19% [?]

IMCandy: A Sweet Way to Monetize Your Video Content

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When it comes to video advertising, new contenders are popping out like mushrooms after the rain. The typical problem of these companies is getting enough traction from both high paying advertisers and quality content publishers, in order to [...]

Popularity: 37% [?]

Nine Israeli Companies Exhibiting in Ad:Tech San Francisco 2008

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I’m at Ad:Tech in San Francisco today, one of the largest conferences on digital media and advertising. I came here to see the greatest and latest of online advertising and site monetization. I was happy to see that [...]

Popularity: 60% [?]

Just In: Innovid Media Raises $3M For In-Video Product Placement

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Genesis Partners, an Israel-based fund focusing on seed stage investments, was the sole investor in a $3 million funding round of Innovid Media, developer of an innovative interactive video advertising platform. Following the investment, Genesis partner Jonny Saacks will join Innovid’s [...]

Popularity: 14% [?]

Adap.tv Gets Video Advertising Right

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Hate watching those not-so-short ads before getting to your video of interest?
Adap.tv recently launched its video advertising platform, matching advertisers to video content elegantly.
How does it work?Adap.tv scans the video content displays contextual ads at the bottom of the video player [...]

Popularity: 12% [?]