Goodbye HTML, Hello Flash - Wix.com Starts The Web-Top Revolution

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“Every time you say web 3.0 a start up dies”. Israeli stealth startup Wix.com is part of the revolution.

Wix, currently in private beta, enables users to create flash-based websites without writing a single line of code or being a guru designer. Wix believes that the time has come to for everyone to produce great web content on their own - by providing an open platform to create flash sites.

The sites can then be published on Wix or anywhere on the web. To top it off, users can import content from sites like Youtube, Facebook, Flickr etc, and Wix transforms their creations into widgets published on social networks.

So far, there have been plenty of web page creators that enabled composing simple HTML page , including: Google Page Creator, Synthasite, Weebly and Jimdo, but Wix is the first one to introduce Flash. Today to change the looks or even a word in a flash component, the user needed a developer or a flash designer involved. Not anymore.

The Web-Top Revolution
According to its website, Wix compares the web today to the print industry before 1985. Back then, even the simplest printing job required an expert, they say. Web publishing is not different today. To build a media rich web site, content creators also need to contact an expert, be it an HTML programmer or a flash designer. Wix believes that it can lead the ‘web top revolution‘ by empowering users to create web sites, widgets, layout, slideshows, blogs and more.

The parent company is called WixPress and it is led by co-founder and CEO Giora (Gig) Kaplan, and co-founder Nadav Abrahami. Wixpress was founded on September of 2006 and has a team of 20based in Tel Aviv. The company raised an undisclosed seed round back in August.

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October 23, 2007 |

Filed Under Israel, flash, giora kaplan, google pages, nadav abrahami, web creator, wix, wixpress

Comments

4 Responses to “Goodbye HTML, Hello Flash - Wix.com Starts The Web-Top Revolution”

israelexperience2007 on October 23rd, 2007 10:06 pm

Will content from this program face the same issue as Flash-created websites regarding search engine optimization? Meaning, will search engines be able to read this content for ranking purposes?
Venture Capital Cafe on October 23rd, 2007 10:46 pm

I contacted the founders to get their official comment, but in the meanwhile:
In my opinion SEO is definitely going to be a challenge for a flash only site. That said, a well-ranked site will not be ‘punished’ for having flash components.
israelexperience2007 on October 24th, 2007 8:05 am

According to an entry on the IsraGood site, Wix has said that Flash-based web pages using the site will be search engine friendly. This will certainly be an interesting company to follow once it is out of the beta version and open to everyone.
Build Flash Sites On The Fly: Interview with Wix Co-CEO Allon Bloch | Venture Capital Cafe on May 21st, 2008 5:35 am

[...] I first wrote about Wix when the company launched its private beta back in October of 2007. Now, As the company prepares for a public release in the coming weeks, I spoke with Allon Bloch, Co-CEO of Wix and ex-venture capitalist, to learn more about the company and its future plans. Click on the images along the way to enlarge screenshots of sites created with Wix, or watch the demo at the bottom of this post. [...]