Venture Capital and Early Stage Tech Startups with a Spotlight on Israel

Boost Virality of Website Content - Introducing "Wildfire"

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Israeli startup Gigya, developer of social-sharing tools, was recently nomintaed as one of the hottest startups by KillerStartups.com. (In case you were curious, other names on the list included YoName, CambrianHouse, Xing and Ganges).

Gigya’s latest product, Wildfire, is useful tool for both social networkers and bloggers.

Wildfire enables the one-click posting of content to social networks such as MySpace or Xanga. This functionality lets users share content such as videos, slide shows, music, games, and widgets without leaving the content provider’s site, replacing the clumsy copy/paste technique.

“We are already bringing social-sharing tools directly to consumers via
our Gigya Webmail product. Now, with the debut of Wildfire, our website
partners can provide dynamic-sharing functionalities directly to their
users,” said Eyal Magen, Gigya’s CEO.

Wildfire claims to boost the sharing and posting of website content via social networks, blogs and emails. Without leaving a website, users can one-click post directly into their profile or blog, increasing distribution of content and length of user session.

Gigya was founded in November 2006 and is backed by Benchmark Capital and First Round Capital.

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May 1, 2007 |

 

Comments

One Response to “Boost Virality of Website Content - Introducing "Wildfire"”

  1. Bitesize newsbrief: Israeli business headlines for the week of 01.21.08 | VC Cafe | Venture Capital Cafe on January 22nd, 2008 8:57 am

    [...] Israel’s Gigya launches Widget Ads, a new widget ad network (Press Release) Gigya, provider of tools for tracking and boosting widget distribution, announced the launch of its widget distribution network, which connects advertisers, content providers and social media users, to deliver and track results-driven widget advertising campaigns. Some of the starting clients are: Kimberly-Clark, Jive Records, 360i, and Avenue A | Razorfish. In addition to its solutions for widget distribution and tracking, Gigya offers a full suite of widget services through its Social Media Marketing Platform, including widget design, development, hosting, viral promotion and tracking. (Learn more about Gigya on VC Cafe) [...]

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