Adap.tv is Bullish on Online Video Advertising Growth

adaptv state of the video industry

Apap.tv, an Israeli startup headquartered in San Mateo, and Digiday, partnered on a report that summarizes the Internet’s Digital Video advertising market. Over 600 agencies, publishers, advertisers and online video tech providers provided their input on the poll back in September 2011. Continue Reading

Can Kontera Lead The In-Text Advertising Play?

kontera_logo

While these days everyone is obsessed with online video and video monetization, text remains the most common form of content on the web and still represents the largest advertising opportunity. When it comes to monetization of text, we have experienced… Continue Reading

Nine Israeli Companies Exhibiting in Ad:Tech San Francisco 2008

dapper

I’m at Ad:Tech in San Francisco today, one of the largest conferences on digital media and advertising. I came here to see the greatest and latest of online advertising and site monetization. I was happy to see that nine Israeli… Continue Reading

Just In: Innovid Media Raises $3M For In-Video Product Placement

Genesis Partners, an Israel-based fund focusing on seed stage investments, was the sole investor in a $3 million funding round of Innovid Media, developer of an innovative interactive video advertising platform. Following the investment, Genesis partner Jonny Saacks will join Innovid’s board. Jeff Pulver,… Continue Reading