Snapchat – The Next Great Advertising Platform (guest post)

Snapchat usage

In his guest post, Levi Shapiro examines the validity of Snapchat as an advertising platform and the successful campaigns brands were already able to use on the product to reach millennials. Continue Reading

Occupy the App Store!!

Median revenue per app

As developers grow increasingly desperate for monetization, Amazon (which runs its own app store in 200 countries) identified success factors of the Top 50 applications. Continue Reading

Deepika-Padukone

From a modest $200 million in bi-lateral trade in 1992 (when diplomatic relations were established), India-Israeli trade surpassed $6 billion in 2012-13. This number is projected to double with the passage of a Free Trade Agreement. Continue Reading

SXSW: Israeli startups and how to Get an ROI from the Spring Break for Geeks

SXSW outdoor event

SXSW can be a waste of time if your’e not careful. In this post, Levi Shapiro provides a few tips to get the ROI from the 21st anniversary of SXSW and how to meet the Israeli startups there! Continue Reading

State of the Digital Music Industry 2014: An Insider’s View

AKB48 in Japan…Is this the future of music?

Music is everyone’s favorite example of digital disruption done wrong. After peaking at $38 billion revenue more than a decade ago, the industry stabilized last year at $16.5 billion. Now the focus is on digital music GROWTH. 2014 will be the year in which internet radio leads the music industry’s growth. Continue Reading

mHealth in the Era of Obamacare

The recent regulatory changes of Obamacare create opportunities and challenges for mHealth and eHealth startups that are worth considering. This post covers the massive changes that are about to take place in the industry and 66 Israeli startups operating in the mhealth space. Continue Reading

Telco R&D Centers in Israel Scorecard

Telecom companies Isarael

Next month, one of the leading European operators is expected to announce a dedicated, Israel-focused venture capital fund. While there is no one-size-fits-all approach to innovation clusters, some telcos are getting a better ROI from Israel than others. Continue Reading

The Era of Real Time Marketing Has Arrived (Guest Post)

jon hamm_Cannes

At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a few data geeks. Carl Fremont, Chief Digital Officer at MEC (WPP Group’s media buying subsidiary) is one of those Geeks and shared his perspective about RTB, “easily, the most important trend in the digital advertising sector for the next five years”. Continue Reading

Mobile Game Monetization – It’s the UI, Stupid

Mobile gaming

The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption. Continue Reading

Social TV Has Arrived…Is There a Business Model?

Inforgraphic - Content consumption Device

Nielsen has made it official- Multi-tasking across screens, particularly while watching TV, is now the norm. With US Smartphone penetration on pace to reach 80% next year (Asymco) and 2012 tablet sales of 136 million units, the era of Social TV has arrived. Continue Reading