Whitepaper: The Customer Experience Deficit in Multi Channel Retail

Confused consumer

It’s enough to observe consumer behavior for a couple of hours in the nearest mall to you, to understand that the way we shop, has dramatically changed since welcoming smartphones and tablets to our lives. People browse, choose, pay and troubleshoot products using mobile sites, apps and social media shaking the ground for multi-channel retailers, who until now mainly focused on their brand and brick and mortar shops Continue Reading