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4 steps to the epiphany

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Steve Blank’s Customer Development on One Diagram

This was just too good not to share. In a nutshell, start by talking to customers. Come up with a minimum viable product and test product market fit. Avoid building junk that users aren't asking for. Did you find something that is repeatable and scalable in your tests? now it's time to find a business model that captures the value for the product or service you are providing to customers.