The level of innovation in adtech and martech seems to be accelerating despite the challenges and limited funding available for the space, partly because they are less reliant on external funding for growth. It's a crowded space, so this posts examines the latest trends and interesting innovations in Israeli advertising technology.
Groucho Marx could have been talking about the Israeli hi-tech sector when he said “I made a killing on Wall Street a few years ago…I shot my broker”. In 2012, as Israeli exits topped $5.5 billion, there was reason to celebrate but plenty of cause for concern.
I’m at Ad:Tech in San Francisco today, one of the largest conferences on digital media and advertising. I came here to see the greatest and latest of online advertising and site monetization. I was happy to see that nine Israeli…
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