Occupy the App Store!!

As developers grow increasingly desperate for monetization, Amazon (which runs its own app store in 200 countries) identified success factors of the Top 50 applications. Continue Reading

How to find an international MD for your startup

European startup flags International

It’s no secret that the London startup ecosystem is booming. It’s incredible to see it from the vantage point of Campus – new startups are created every day, and the slightly more mature international startups from the US and the… Continue Reading

Sorry, Brands…Your Digital Agencies are Lying to You

Social customer service saves money

Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement. Your digital agency has been lying to you. The better approach for lowering customer service costs and increasing engagement is to transform your organization into a social business. Continue Reading

Content is King…Even on Wall Street

Crown

Traditional media companies had an amazing year on Wall Street. While the Dow Jones Index increased a respectable 6.7%, the US Broadcasting and Entertainment Index surged 40%. In fact, other than Sony (dragged down by its hardware business), 6 of the top 7 media conglomerates substantially outperformed the NASDAQ 500. Continue Reading

Werner Vogels, Amazon CTO: “Our goal is to be Earth’s Most Customer Centric Company”

Dr. Werner Vogels, CTO at Amazon, oversees technology strategy for Amazon Web Services- the world’s largest provider of web-delivered infrastructure services to developers. In Tel Aviv for this week’s AWS Summit (http://aws.amazon.com/aws-summit-2012/Telaviv), Werner shares his approach to innovation, biggest strategic mistake and how AWS strives to be “Earth’s most customer-centric company”. Continue Reading