B2B Marketing in 2014: Content + Technology

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups are helping CMOs get more bang for their digital buck. Continue Reading

VC Cafe on VatorTV: Are Pageviews Dead?

The space of online analytics is being transformed these days. Page views are quickly becoming the currency of the past while the importance of user engagement arises. But what exactly is engagement? Join me, for a conversation with Shahar Nechmad,… Continue Reading

Sponsor Love: AdMob Mobile Analytics Explained

The AdMob Mobile Analytics tour is underway. Now, you have a chance to see the range of features built into the first version of the product straight from Admob’s CEO, Omar Hamoui. In the below video, Omar describes how the… Continue Reading

Goodbye Google Analytics, Hello Nuconomy: Israeli startup is making stats awesome again

Nuconomy, an Israeli web analytics startup and one of the most promising companies of the Israel Web Tour, has announced its A round of investment led by WPP Digital, the digital investment arm of WPP Group. The round was raised by Mark… Continue Reading