Most founders get monetisation backwards. They choose a pricing model first, then try to make their product fit. Like in fishing, it’s important to first ‘hook’ the user before shaking them for a hefty subscription. The smartest founders understand their…
From a modest $200 million in bi-lateral trade in 1992 (when diplomatic relations were established), India-Israeli trade surpassed $6 billion in 2012-13. This number is projected to double with the passage of a Free Trade Agreement.
The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption.
Nielsen has made it official- Multi-tasking across screens, particularly while watching TV, is now the norm. With US Smartphone penetration on pace to reach 80% next year (Asymco) and 2012 tablet sales of 136 million units, the era of Social TV has arrived.
This week marks the annual orgy of PR excess known as the Consumer Electronics Show. More than 150,000 (mostly male) visitors, many sporting T-shirts with mysterious acronyms like “4K in HD3D”, will alternate between 2 million square feet of exhibition space and the craps tables. Unfortunately for the 3,200 exhibitors, their marketing dollars will be squandered. Although I will predict a few likely trends, when it comes to CES, what happens in Vegas really does STAY in Vegas.
Nearly 100,000 new developers created applications this year for the App Store, which rakes in 4x more revenue than Google Play. With the number of App Store applications now topping 1 million, application discovery platform Appsfire has released a fascinating end of year infographic about the App Store.
When mobile phones started becoming popular, ringtones quickly gained popularity. However, it seems like with smartphones (iPhone/Android) we tend to be more conservative and keep the phone default options for calls, emails or sms notifications. Here is where Pops comes in.
AVG, one of the largest American PC anti virus software makers with 110 million subscribers worldwide, has acquired Israeli startup DroidSecurity, maker of anti virus software for Android phones, for an estimated amount of $4.1 million + $5.3 million in performance milestones.
Not a week goes by without having an Israeli startup in the front page of TechCrunch, Mashable or the New York Times these days. It’s no wonder then that Israel was recently ranked as the number 2 hotspot in the…
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