Most founders get monetisation backwards. They choose a pricing model first, then try to make their product fit. Like in fishing, it’s important to first ‘hook’ the user before shaking them for a hefty subscription. The smartest founders understand their…
At GDC (the Games Developer Conference) this March in San Francisco, there was a bit of an elephant in the room. All the usual cocktail parties, dinners and events were taking place as normal, but a lot of the discussions…
App distribution is broken in today’s landscape. User acquisition (UA) and ad targeting have become increasingly difficult, due to rising costs, stricter privacy regulations, and increasingly fragmented audiences. Developers are struggling to find new, more cost-effective ways to reach and…
Nearly 100,000 new developers created applications this year for the App Store, which rakes in 4x more revenue than Google Play. With the number of App Store applications now topping 1 million, application discovery platform Appsfire has released a fascinating end of year infographic about the App Store.
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