Browsing Tag

b2b marketing

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B2B Marketing in 2014: Content + Technology

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups are helping CMOs get more bang for their digital buck.
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Las Vegas and CES: The New Cannes

This week marked the annual b2b marketing frenzy known as the Consumer Electronics Show (URL) in Las Vegas. 155,000 visitors, a record, trundled across an Exhibition Area the size of 37 football fields. Las Vegas has become the new Cannes and the stakes are indeed high. Surrounded by roulette wheels and craps tables, Madison Avenue has chosen to double down on the Silicon Valley model.