The Moneyball thesis is simple: Using statistical analysis, small-market teams can compete by buying assets that are undervalued by other teams and selling ones that are overvalued by other teams. Vault is an AI powered predictive marketing and analytics platform that simulates the global content market to predict consumer demands.
What do you know about Israeli B2C startups? In this post I shine a spotlight on the consumer segment in Israel and explore the trends in consumer tech in Israel.
From a modest $200 million in bi-lateral trade in 1992 (when diplomatic relations were established), India-Israeli trade surpassed $6 billion in 2012-13. This number is projected to double with the passage of a Free Trade Agreement.
2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups are helping CMOs get more bang for their digital buck.
Nielsen has made it official- Multi-tasking across screens, particularly while watching TV, is now the norm. With US Smartphone penetration on pace to reach 80% next year (Asymco) and 2012 tablet sales of 136 million units, the era of Social TV has arrived.
In a world that suffers from content overload, personal recommendations are a bare necessity. Israeli startup Outbrain, one of the leading companies in the recommendations space, has completed a $35 million in Series D led by Index Ventures and joined by previous investors Carmel Ventures and Lightspeed Venture Partners. This brings Outbrain's funding to $64 million total since its inception in 2007.
Apap.tv, an Israeli startup headquartered in San Mateo, and Digiday, partnered on a report that summarizes the Internet's Digital Video advertising market. Over 600 agencies, publishers, advertisers and online video tech providers provided their input on the poll back in September 2011.
Qwilt is on the hot on the heels of something big in high-data video delivery. Founders Alon Maor from Cisco and Dan Sahar from Crescendo Networks, plan to reduce the overall load of online for landline networks, mobile carriers, content providers, and consumers.
Bloomberg, New York Times, CNN, USA Today... these are just a subset of Taboola's customers. Israeli startup Taboola has announced a $9 million series B round led by Crescent Point Group, with participation by Evergreen Venture Partners.
Israeli startup Vikido has launched in beta, what some blogs call the Facebook for parents and their kids. The self proclaimed "social network with training wheels", enables kids to create and share audio, video and images with their parents, who can then control with whom the kids information is shared whether it is public or private (similar concept to Google+ Circles) as well as what channel is used for sharing, be it other social networks (Facebook, Twitter, Flickr, Google+ etc) or email.
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