At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a few data geeks. Carl Fremont, Chief Digital Officer at MEC (WPP Group’s media buying subsidiary) is one of those Geeks and shared his perspective about RTB, “easily, the most important trend in the digital advertising sector for the next five years”.
It used to be hard to find information about early stage startups. Team members (and their background), funding to date, metrics (not just the vanity metrics shared by management). VC Cafe collated the top startup intelligence tools for 2013. These include startup research, market size for startups, competitive analysis, startup maps
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