Browsing Tag

eMarketer

4 posts
Read More

10 Tools for Understanding and Dissecting an Industry

Whether you're a startup founder, angel investor or VC, you've probably had the need to quickly understand an industry. Dissect the supply and value chain, understand how money flows and what companies are playing in each category. Wouldn't it be great if you could quickly understand what's going in mobile gaming, SaaS, marketplaces, etc?
Read More

The Era of Real Time Marketing Has Arrived (Guest Post)

At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a few data geeks. Carl Fremont, Chief Digital Officer at MEC (WPP Group’s media buying subsidiary) is one of those Geeks and shared his perspective about RTB, “easily, the most important trend in the digital advertising sector for the next five years”.
VCCAFE STARTUP INTELLIGENCE TOOLS
Read More

The Ultimate Startup Intelligence Tools List 2013

It used to be hard to find information about early stage startups. Team members (and their background), funding to date, metrics (not just the vanity metrics shared by management). VC Cafe collated the top startup intelligence tools for 2013. These include startup research, market size for startups, competitive analysis, startup maps