Snapchat – The Next Great Advertising Platform (guest post)

In his guest post, Levi Shapiro examines the validity of Snapchat as an advertising platform and the successful campaigns brands were already able to use on the product to reach millennials. Continue Reading

From a modest $200 million in bi-lateral trade in 1992 (when diplomatic relations were established), India-Israeli trade surpassed $6 billion in 2012-13. This number is projected to double with the passage of a Free Trade Agreement. Continue Reading

B is for BUBBLE: Venture Capital in 2013

The BUBBLE came to Israel too, with a record $4.2 billion in exits, averaging $83 million. While there were IPOs (notably Wix in November), most of the acquisitions were made by global technology companies with R&D Centers (and their corporate M&A teams) in Israel, including Apple, Google, EMC, AOL, Cisco, IBM and now Facebook. Continue Reading

Las Vegas and CES: The New Cannes

This week marked the annual b2b marketing frenzy known as the Consumer Electronics Show (URL) in Las Vegas. 155,000 visitors, a record, trundled across an Exhibition Area the size of 37 football fields. Las Vegas has become the new Cannes and the stakes are indeed high. Surrounded by roulette wheels and craps tables, Madison Avenue has chosen to double down on the Silicon Valley model. Continue Reading

UK and Israel – Growth through Partnership (Guest Post)

One can clearly see a close and compelling partnership between Britain and Israel, specifically in business and trade, where both countries recognising their partner’s strengths, seek to use it to encourage and enhance their own potential. Continue Reading

Harvard Professor Yochai Benkler: Cooperation Trumps Self-Interest

Harvard Professor Yochai Benkler has a radical premise: cooperation triumphs over self-interest. In a lecture this month in Tel Aviv, he called for cooperation and community as a tool to fundamentally transform business. Continue Reading

How to find an international MD for your startup

European startup flags International

It’s no secret that the London startup ecosystem is booming. It’s incredible to see it from the vantage point of Campus – new startups are created every day, and the slightly more mature international startups from the US and the… Continue Reading

Forbes Reveals the 2013 Venture Capital Midas List

VC midas list 2013 forbes

Forbes released the 2013 Midas List for Venture Capital today, proving that to be successful in VC, all you need is one big hit. Five of the top ten names on the list invested in Facebook, the largest tech IPO of 2012. Continue Reading

Sorry, Brands…Your Digital Agencies are Lying to You

Social customer service saves money

Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement. Your digital agency has been lying to you. The better approach for lowering customer service costs and increasing engagement is to transform your organization into a social business. Continue Reading

Mobile Game Monetization – It’s the UI, Stupid

The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption. Continue Reading