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June 9, 2026 Weekly insights on Israeli tech, venture capital, and AI

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DTC in 2025: Not Dead, Just Evolving

DTC brands 2025 VC Cafe

In 2018, I wrote about the rise of Direct-to-Consumer (DTC) brands as they disrupted legacy incumbents with better design, pricing, and customer intimacy. Seven years later, some say DTC is dead. But they’re wrong—DTC isn’t dying. It’s evolving. Just last…

Marketing While in Stealth Mode

Stealth mode marketing

Many early-stage startups operate in stealth mode—whether to buy time, perfect the product, or avoid tipping off competitors. But the rules of stealth have evolved. Today’s investors expect traction earlier, and complete silence is a competitive disadvantage. A conversation with…

Kindling Early B2C Growth: Getting to 1,000 Users

B2C growth cover

“When building for your first thousand users, you’re not looking for statistical significance – you’re looking for insights. One deep conversation with a user who loves your product is worth more than a hundred lukewarm surveys.” Rahul Vohra, founder of…

How to get your mobile app discovered in 2021

How to get your mobile app discovered

There are 34,000 new apps released to the iOS app store every month, but the process of helping consumers discover new apps hasn't changed much in over a decade. In this post, I share the main drivers for app discovery as well as suggestions for organic growth for early stage startups.