Shortening the Time to WOW (TtW) in AI products
How to boost user adoption and engagement by shortening the time to WOW
Tag marketing
DTC in 2025: Not Dead, Just Evolving
In 2018, I wrote about the rise of Direct-to-Consumer (DTC) brands as they disrupted legacy incumbents with better design, pricing, and customer intimacy. Seven years later, some say DTC is dead. But they’re wrong—DTC isn’t dying. It’s evolving. Just last…
Marketing While in Stealth Mode
Many early-stage startups operate in stealth mode—whether to buy time, perfect the product, or avoid tipping off competitors. But the rules of stealth have evolved. Today’s investors expect traction earlier, and complete silence is a competitive disadvantage. A conversation with…
Kindling Early B2C Growth: Getting to 1,000 Users
“When building for your first thousand users, you’re not looking for statistical significance – you’re looking for insights. One deep conversation with a user who loves your product is worth more than a hundred lukewarm surveys.” Rahul Vohra, founder of…
Cutting Through the AI Noise: How Startups Can Stand Out in a Crowded Market
Strategies for Generative AI Startups to Captivate Audiences and Stand Out in a Crowded Landscape
Conversion, retention and churn benchmarks
The money shot: benchmarks on conversion, retention, and churn for key online business models
How to get your mobile app discovered in 2021
There are 34,000 new apps released to the iOS app store every month, but the process of helping consumers discover new apps hasn't changed much in over a decade. In this post, I share the main drivers for app discovery as well as suggestions for organic growth for early stage startups.
Is there a marketing crunch in Israel? A chat with an Israeli Unicorn CMO
VC Cafe and Appsflyer CMO Ran Avrahamy on marketing for startups
Israeli Startups and Marketing – 5 Questions with an Experienced CMO
When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups.
Riches in Niches
The importance of picking a niche and finding your first customers