The level of innovation in adtech and martech seems to be accelerating despite the challenges and limited funding available for the space, partly because they are less reliant on external funding for growth. It's a crowded space, so this posts examines the latest trends and interesting innovations in Israeli advertising technology.
Israeli startups in the mobile space are once again showing impressive attendance levels, with 56 Israeli companies exhibiting in the Israeli Pavilion at the 2011 Mobile World Congress [MWC]. For the third consecutive year, VC Cafe puts the spotlight on the Israeli startups presenting at the event.
AdMob, the largest mobile phone advertising platform (and a proud sponsor of VC Cafe) has just launched AdMob Mobile Analytics, offering an easy way for advertisers to track their mobile impressions. The service is given for free and it’s currently…
Weekly Firgun Newsletter
Join founders and investors reading the weekly Firgun newsletter by Eze Vidra.