Occupy the App Store!!
As developers grow increasingly desperate for monetization, Amazon (which runs its own app store in 200 countries) identified success factors of the Top 50 applications.
Tag Monetization
The Era of Real Time Marketing Has Arrived (Guest Post)
At Cannes Lions, no one will discuss the most significant disruption to hit the advertising industry since the internet- the transition to programmatic, real time bidding (RTB), except for maybe a few data geeks. Carl Fremont, Chief Digital Officer at MEC (WPP Group’s media buying subsidiary) is one of those Geeks and shared his perspective about RTB, “easily, the most important trend in the digital advertising sector for the next five years”.
Mobile Game Monetization – It’s the UI, Stupid
The Smartphone Era has been good to games. This category captures more than 80% of mobiledownload revenue (AppAnnie) but earns even more from from in-app purchases and advertising. This post covers the main drivers for gaming ROI and adoption.
Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]
I found a hidden gem in Israel. A little startups that with less than 10 people and no VC funding was able to bootstrap its own ad server and 15 million daily ad impressions. The startup is AfterDownload, an eight month old advertising network based in Israel.
Israel’s Eyeblaster Files $115M Nasdaq IPO
Amid an upcoming recession, Eyeblaster, an Israeli company competing with Google and Microsoft on online campaign management solutions, has registered with the SEC for public trading on Nasdaq today. The IPO is valued around $115 million according to CNN. Shares will…
Interview: TVinci makes online video players look like a work of art
The online video player of tomorrow looks nothing like YouTube. Startups are seeking to create a new kind of experience for video viewers, incorporating advanced features that go beyond the centralized play button, both increasing the number of videos consumed…
Exclusive Interview: Collarity’s platform reinvents publisher content monetization (Levy Cohen)
In an exclusive interview with VC Cafe, Levy Cohen, CEO and Founder of Israel/US based Collarity, provides insights into the company’s value proposition, future plans and lessons learned along the way. Founded in 2005, Collarity has developed a comprehensive content…