Snapchat – The Next Great Advertising Platform (guest post)

In his guest post, Levi Shapiro examines the validity of Snapchat as an advertising platform and the successful campaigns brands were already able to use on the product to reach millennials. Continue Reading

Enterprise IT in 2014: Follow the Money

The Cloud has transformed the fundamental role of the IT department from business enabler to business innovator. Vendors that can enable IT Managers to assess risk, manage large data sets and analyze processes will be rewarded handsomely. In 2014, expect to see widespread implementation by IT departments of Platform (PaaS), Infrastructure (IaaS) and Software (SaaS) as a Service tools for scalable and cost-effective services. Continue Reading

Lool Ventures Bets on Tactus Mobile, Unveils ZooZ

Tactus Mobile Zooz

Globes reported a rumored $1.5 million A round for Tactus Mobile, an Israeli startup in the mobile payments space. The round was led by Lool Ventures, an incubator/micro fund started by ex AOL/Yedda execs and joined by Israeli angel Yuval Tal (founder of several payment startups including Payoneer) and additional private investors who led the company’s seed round. Continue Reading

Leveraging your social networks for crowdfunding success [Guest post by RocketHub]

RocketHub crowdsourced funfing

Crowdfunding platforms can offer the credibility and infrastructure necessary to successfully harness the financial power of the crowd, but because crowdfunding is a new trend, many people misunderstand how to effectively leverage the tools available to them. RocketHub’s founder presents the pitfalls to avoid for crowdfunding success. Continue Reading

Huge Round for Waze, Raises $25 Million for Social GPS

Israeli startup Waze, developer of the free social GPS app for smart phones, has announced a $25 million venture round to scale operations, continue building its platform for real-time location data and move its headquarters from Israel to Palo Alto, California according to the company blog, By The Waze. Continue Reading

Mitsui Ventures Invests $3 Million in MoMinis

Israeli startup Mominis has announced a second investment round of $3 million, led by Mitsui Ventures, BRM and existing private investors headed by Baruch Lebanon. Continue Reading

Exclusive: AfterDownload, The Israeli Ad Network that Serves 15 Million Ads Daily [Interview]

I found a hidden gem in Israel. A little startups that with less than 10 people and no VC funding was able to bootstrap its own ad server and 15 million daily ad impressions. The startup is AfterDownload, an eight month old advertising network based in Israel. Continue Reading

Israeli and Palestinean Startups Cooperate to Organize the TLV Tech Tour Across US Campuses

Eight Israeli startups and one Palestinian startup decided to change that by creating their own “TLV TechTour” (dubbed TTT), where they will be hopping from campus to campus in the US to present their companies, discuss innovation and entrepreneurship and trends in technology in front of a real audience of students and faculty members (in the language of the announcement, if some investors drop by it “would be ok too”) Continue Reading

Wibiya Opens Its Platform: Will it be the new Conduit?

Wibiya, the two year old on-site social toolbar provider (held by parent company Modular Patterns), has announced it is launching a developer platform and an open API which will enable third party applications on the Wibiya toolbar. It is approaching the reach of Conduit, the successful Israeli startup providing customized downloadable toolbars, which works with 250,000 publishers and 170 million users – except that it took the latter ten years to get there…. Continue Reading

MySpace Opens its Developer Platform – What will be the impact?

Trailing after Facebook, MySpace will announce the launch of its Developer platform today, by opening the MySpace Developer Site to app creators around the world. Applications will be available to the users one month from today. This move could level the application development arena,… Continue Reading