SXSW: Israeli startups and how to Get an ROI from the Spring Break for Geeks

SXSW can be a waste of time if your’e not careful. In this post, Levi Shapiro provides a few tips to get the ROI from the 21st anniversary of SXSW and how to meet the Israeli startups there! Continue Reading

Sorry, Brands…Your Digital Agencies are Lying to You

Social customer service saves money

Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement. Your digital agency has been lying to you. The better approach for lowering customer service costs and increasing engagement is to transform your organization into a social business. Continue Reading