The level of innovation in adtech and martech seems to be accelerating despite the challenges and limited funding available for the space, partly because they are less reliant on external funding for growth. It's a crowded space, so this posts examines the latest trends and interesting innovations in Israeli advertising technology.
Innovid, a video advertising startup, has raised $9.5 million round led by Sequoia Capital with Genesis Partners and T-Ventures (Deutsche Telecom) participating in the round. As part of the funding round, Sequoia partner Gili Raanan will join Innovid’s Board of Directors.
Following Wix's $40 million announcement yesterday - growth capital seems to be the name of the game in Israel this week. Adap.tv, the video advertising company started by Shopping.com's founder and former CTO Amir Ashkenazi, has announced a $20 million series C
The online video player of tomorrow looks nothing like YouTube. Startups are seeking to create a new kind of experience for video viewers, incorporating advanced features that go beyond the centralized play button, both increasing the number of videos consumed…
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