B2B Marketing in 2014: Content + Technology

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. A new wave of Israeli marketing technology startups are helping CMOs get more bang for their digital buck. Continue Reading

Adap.tv is Bullish on Online Video Advertising Growth

adaptv state of the video industry

Apap.tv, an Israeli startup headquartered in San Mateo, and Digiday, partnered on a report that summarizes the Internet’s Digital Video advertising market. Over 600 agencies, publishers, advertisers and online video tech providers provided their input on the poll back in September 2011. Continue Reading

Qwilt Raises $24M to Reduce Data Load of Video by Up to 80%

Qwilt is on the hot on the heels of something big in high-data video delivery. Founders Alon Maor from Cisco and Dan Sahar from Crescendo Networks, plan to reduce the overall load of online for landline networks, mobile carriers, content providers, and consumers. Continue Reading

Just In: Innovid Media Raises $3M For In-Video Product Placement

Genesis Partners, an Israel-based fund focusing on seed stage investments, was the sole investor in a $3 million funding round of Innovid Media, developer of an innovative interactive video advertising platform. Following the investment, Genesis partner Jonny Saacks will join Innovid’s board. Jeff Pulver,… Continue Reading