Browsing Tag

Consumer

3 posts
benchmarking
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Startup Benchmarks

I joked the other day that some of the best fairytales are written in Excel. While there isn't a single magic number or set formula, understanding industry benchmarks can be really helpful to keep a finger on the pulse to measure the health of the company and make more informed forecasts.
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Market Insights Tool: Consumer Commerce Barometer

For all the advertising and ecommerce startups out there: the Consumer Commerce Barometer (CCB) is a great way to gain market insights into how consumers interact with the internet as a source of information for purchasing decision. CCB is the result of a global effort by the IAB Europe in partnership with TNS Infratest and Google to quantify the role of online in the consumer journey from research to purchase.