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The growth in cloud gaming presents a big opportunity for startups. Until now, the main benefactors of free-to-play Battle Royale games like Fortnite or Apex Legends were the studios (Epic Games, EA, etc.) or the platforms (like Twitch, YouTube, Caffeine, etc.) as well as the advertising platforms, who drove traffic to these games initially. With the growth in the gamer and viewer population, the dollars are pouring in from gamers (for skins, and in-game purchases), brands and media companies (who otherwise struggle to reach this demographic). Couple that growth with new tech developments (AI, computer vision, real time streaming with zero latency, streaming overlays, etc) and it's clear to see new opportunities emerging for for startups in 'game enablers' or 'game enhancers'.