The Psychology of Influence in Online Startups

Make me buy button

You have a few seconds to persuade a user to use your product or service in this age of information overload. VC Cafe brings you six techniques of persuasion researched by Prof Robert Cialdini and applied on the world of online startups and mobile apps. Are you convincing your user enough to buy? Continue Reading

Why Nobody Seems to Want Non-Technical Co-Founders

Steves: Jobs and Wozniak of Apple

Everyone wants to be an entrepreneur at the moment, and resources such as WorkInStartups, Founder2Be and Enternships have sprung up to help people locate co-founders and create or work in startups. Strikingly the vast majority of startup positions advertised are for technical co-founders such as CTO or Developer… Continue Reading

Pivot = Don’t Give Up

Lean startup VC Cafe

I’m a big fan of the Lean Startup movement. At the heart of Lean Startup methodology is the concept of “Pivoting”, essentially changing the product, the target market, the business model, etc when the startup can’t prove its original hypothesis. Continue Reading

Capple Factory Brings Couples Together Through Mobile Apps [Interview]

Just US Logo

I connected with Ofir to learn more about Capple Factory and Just Us. As app startups are growing in numbers and in popularity (taking Israeli startup Shaker who was crowned the winner of TechCrunch Disrupt yesterday), I was especially interested in the early stage challenges of launching an app and driving adoption Continue Reading

The Startup Genome Compass Tool is Live – Why Do Startups Fail?

Startup Genome Compass - financial metrics

Three months ago, Bjoern Herrmann and 21 year old Max Marmer decided to put some hard data to the test, by benchmarking 3,200 statrups on 25 KPIs (Key Performance Indicators) in their very buzzed Startup Genome Report. They didn’t stop at just writing reports, and have put together a startup accelerator in Silicon Valley, called Blackbox. Continue Reading

Israeli Startup Zerto Raises $15 million B Round for Disaster Recovery on the Cloud

zerto disaster recovery

Israeli startup Zerto has now announced the launch of a new product suite, the Zerto Virtual Replication as well as the completion of a $15 million B round led by U.S. Venture Partners (USVP) and joined by existing investors Battery Ventures and Greylock Partners. Continue Reading

Israeli startup Zbang Launches Social-Inbox Multimi with AVG

multimi avg zbang vc cafe

One inbox, all of your social media accounts and social network messages at the same place. That is the promise of Multimi, a new software app for Windows that launched yesterday, July 19th. Multimi was developed by Israeli startup Zbang in collaboration with Antivirus company, AVG. Continue Reading

Bitesize Monday: Recap of Israeli startup investments and product launches

June 2011 kicks off with the completion of HTIA, Israel’s high tech association conference, where more than 90 (!) startups have exhibited. May has been a busy month for Israeli startups with great exposure in Techrunch disrupt in New York, funding rounds and debate about the future of the Israeli venture capital funds. Below are the headlines. Continue Reading

Thoughts From The Front [CEO guest post]

Leading fron the front

Gil Rozenberg – co-founder and CEO of, an early-stage technology startup based in Israel, shares his lessons learned on starting a tech startup for first time entrepreneurs. In spite the fact that we’ve already made some nice achievements, and that the future looks promising, I know that our biggest challenges are still ahead. Continue Reading