Browsing Tag
target market
2 posts
Pivot = Don’t Give Up
I'm a big fan of the Lean Startup movement. At the heart of Lean Startup methodology is the concept of "Pivoting", essentially changing the product, the target market, the business model, etc when the startup can't prove its original hypothesis.
Exclusive: Enigmai Helps SMBs Simplify Complex Workforce Scheduling on the Cloud [Interview]
Bootstrapping can be really hard for some early stage startups, but Israeli startup Enigmai, makes it seem easy. Started in 2009, Enigmai built and deployed a simplified workforce management SasS tool that enables SMBs and large companies to better manage their human resources. VC Cafe interviewed Engimai's founder and CEO Adir Iakya to learn more about how this bootstrapped startup is planning to replace the incumbents.