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techbiker

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Purpose is no longer a “nice to have”

Purpose used to be a “nice to have” for corporates and startups, that was usually tucked away in the CSR department. I know its not a fair generalisation as many companies have put significant efforts into giving back to society, but general business wisdom has put purpose, or any kind of “social mission”, at odds with the core goals of a corporation: to maximise shareholder value.