The Next-Israeli “Killer Application for Facebook” Challenge

Unicell logoHow can you get a few dozen ideas for facebook apps for the price of an iPhone? announce a competition, of course. And that’s exactly what Unicell Inc did. Unicell is a cell content provider with some leverage created by several deals with Israeli mobile carriers. The Israel based company was founded in 2001 by Nimrod Kimchi, who serves as the CEO today.

The competition is divided to 5 categories:

1) Mobile
2) Media: Video, Images, Audio
3) Games
4) Commerce
5) Miscellaneous

The last day for subscription is 12/19, and if you subscribed you can apply until Jan 16th. One winner will be annouced in each category, and the winner will get an iphone and 25% of the proceeds of the application (it’s really sad that it takes so little to get people to write code). Unicell will also promote the app as prize (whatever that means).

The judging is done by weighting two scores: surfers vote and a committee decision, composed by Israel’s top internet and mobile professionals. The application needs to adhere Facebook’s developer terms of service and the rights to the application belong exclusively to the creator. If you care to apply, you can do so by emailing challenge@unicell.co.il.

Unicell is promising to help all the non-winners by connecting them to companies who develop for Facebook, so the entrepreneurs can see their idea getting executed. Brilliant – that way they can profit from the ‘losers’ as well.

The whole thing smells a little fishy to me, but I guess it will motivate some people to create good apps, so perhaps it’s for the best. If you ask me, Unicell should really pay for the ideas, rather then offering a $500 value price for something that’s worth much more. [via]

Eze Vidra
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Eze Vidra

Chief Innovation Officer at Antidote
Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Ezewas a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.
Eze Vidra
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Eze Vidra

Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Eze was a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.

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