Putting Israeli eSports startups on the map

The growth in cloud gaming presents a big opportunity for startups. Until now, the main benefactors of free-to-play Battle Royale games like Fortnite or Apex Legends were the studios (Epic Games, EA, etc.) or the platforms (like Twitch, YouTube, Caffeine, etc.) as well as the advertising platforms, who drove traffic to these games initially. With the growth in the gamer and viewer population, the dollars are pouring in from gamers (for skins, and in-game purchases), brands and media companies (who otherwise struggle to reach this demographic). Couple that growth with new tech developments (AI, computer vision, real time streaming with zero latency, streaming overlays, etc) and it’s clear to see new opportunities emerging for for startups in ‘game enablers’ or ‘game enhancers’. Continue Reading

Israeli Consumers Prefer ONLINE Media

In a survey released this week by Google and BCG, among the 11 countries surveyed, Israelis ascribed the most value to their online media. The value that Israeli consumers attach to online media suggests that business models will need to rapidly adapt to this new environment. Continue Reading

Want Your Startup To Appear in TechCrunch? Lean Marketing Hacks for Startups

How to get the first users to your startup and spread the word using growth hacking techniques. Continue Reading

Media, Education and Context in 2020

I was asked to contribute to a crowdsourced book about the future, looking to predict the world in 2020. While it doesn’t seem that far away, I took the liberty of virtually ‘closing my eyes’ to imagine how Media, Context and Education would change in 6 years time. Continue Reading