Category Creator Economy

AI Slop, Scarcity, and the Future of the Creator Economy

Last week the Internet crossed a dubious record: AI-generated content now outnumbers human-written content on the internet. Research analyzing material published between 2020 and mid-2025 indicates that machine learning tools overtook human-written work late last year. This overwhelming volume means…

Why Creators Are Flocking to Platforms That Pay

creator economy monetisation

Generative AI has given creators superpowers. It turned laptops into movie studios, publishing houses, and music labs overnight. Stunning images, binge-worthy videos, polished newsletters, podcasts, and immersive digital art can now be produced in hours, not months. This wave of…

The Creator Economy in 2025: Powered by People, Accelerated by AI

Show a youtube creator, taking a video and the writing on the wall says "The Creator Economy in 2025: Powered by People, Accelerated by AI"

YouTube says its ecosystem created 490K jobs and added $55B to the US GDP in 2024 Youtube Impact Report, June 10 2025 The Creator Economy has undergone a fundamental power shift, officially overtaking traditional media in 2025. With projections estimating it will…

Generative AI is giving a boost to the Creator Economy

The creator economy, a sector that has captivated both consumers and investors alike, is experiencing a significant resurgence in 2024. Recent data from The Information’s Creator Economy Database reveals a robust rebound in funding for U.S. creator economy startups, with…

The Consumerisation of Enterprise Software

I was reading the book “Super Founders” by Ali Temaseb in which he breaks down the data behind billion dollar startups. When he asked founders and investors of billion dollar companies what spaces they thought will create the next billion…