Kampyle, the Feedback Analytics start up based in Israel, celebrated its one year anniversary yesterday with impressive results. A year after our first interview, I spoke with Ariel Finkelstein, founder and CEO at Kampyle to see how the company is doing.
Since the launch of its Website Feedback Analytics Service in March 2008, Kampyle has beeing growing at 30% a month. It provided over 5 million feedback forms to its 10,000 customer base in 100 countries, serving feeback forms in 18 languages. Moreover, websites using Kampyle have shown a 17% increase in overall user satisfaction.
Kampyle offers website owners the ability to include a widget, that solicits feedback from users leaving the site. Behind the scenes, the client gets access to an advanced analytics system, which enables the client to review customer feedback and also alert customers via email that the problem has been solved. The product is very popular with ecommerce providers, who now get insights as to why customers left with their cart half full. Other popular verticals for Kampyle have been education, banking, gambling and adult sites.
Luckily for Kampyle, the business is proving to be recession proof – the worst the economy, the more clients want to keep their customers happy – and that includes listening to their complaints. In contrast to some competitors like uservoice.com, Kampyle is geared towards business users, enabling website owners to include their own branding in the feedback form and changing the feedback widgets according to their needs.
Kampyle isn’t charging for the product yet, but going forward their challenge will likely be educating the market about the need for feedback analytics. To find out why users are leaving your site, the best way is perhaps to ask them.
If your site requires some kind of conversion from users, I’d recommend you to sign up for Kampyle here.
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