According to Lacy, Sequoia’s senior partner Michael Moritz has an emphatuation with Kenshoo and its co-founder and CEO, Yoav Izhar-Prato.
Kenshoo has created SaaS technology for creating, manging and optimizing contextual advertising campaigns, hence competing directly with Marin Software and DoubleClick (now =Google). Sequoia backed Kenshoo in two rounds (Dec 07 and April 08) in undisclosed amounts. According to Lacy, Kenshoo is currently managing a search advertising budget of $20 million in the US.
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