LumaPartners, a US-based consulting firm, has created a series of infographics that chart the various vertical of the digital media industry including display advertising, mobile, commerce, search, social, and video. Dubbed LUMAscapes, each infographic provides a breakdown of the players in the vertical, by category. The focus is US-centric and the categorization is limited at times, but it’s a great starting point!
These LumaScapes are quickly becoming a tool for M&A departments to make their picks and the graphs will keep evolving, says Terence Kawaja, the founder of LumaPartners and seasoned investment banker.
Several Israeli startups were included in these charts:
- Waze – Mobile > Location based services
- Videosurf – Video > Video Search
- Boxee – Video > IP Enabled Set Top Boxes
- Metacafe – Video > Aggregation
- Cotendo – Video > CDN
- Dapper – Display > Creative Optimization
- Gigya – Social > Plug-ins/Widgets
- Conduit – Social > Plug-ins/Widgets
- Greplin – Social > Social Search
- Snaptu – Social > Facebook/Apps
- Kenshoo – Social > Social advertising platforms
- Shopping.com – Commerce > Price comparison
- Magento – Commerce > eCommerce implementation (Israeli founders, LA-based)
Click on the infographics below to enlarge:
A gaming chart is coming this summer… stay tuned!
I'm a former general partner at google ventures, head of Google for Entrepreneurs in Europe and founding head of Campus London, Google's first physical hub for startups.
I'm also the founder of Techbikers, a non-profit bringing together the startup ecosystem on cycling challenges in support of Room to Read. Since inception in 2012 we've built 11 schools and 50 libraries in the developing world.
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