London VCs from JamJar Investments, MMC Ventures and Samaipata Ventures chime in on the challenges and opportunities in European DTC and lessons learned from investing in several European startup in the direct to consumer space.
DTC startups disrupting traditional brands
Direct-To-Consumer, or DTC in short, are products or services that are financed, designed, produced, marketed, distributed and sold by the same company. They bypass the middleman and connect directly to consumers. Others call them Digitally-Native Vertically-Integrated brands (DNVB). The appeal is simple – by avoiding the retail markup enables DTC startups to offer a combination of better …
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