Research Stats Anyone? Boomers Online, Video Content, Global Online Ads and Social Search

On this week’s research note we’ll touch on some of the web’s main growth drivers: search, advertising, video and… baby boomers (you’ll be surprise to find out what percentage of Facebook users are baby boomers: I just received an invitation from my 70 year old uncle!)

Social search – Leveraging and Social Media with Search

Actual is not normal (a tribute to Edward Tufte)

By: Jupiter Research

  • Link Back tactics are the most effective way to use Social Media to drive traffic
  • Only 15% of marketers use this tactic , however
  • To use them effectively, marketers must,
    • Produce compelling content
    • Release the content in a way that will encourage viral distribution

Global Online Advertising

Nike Mexico

By: Jupiter Research

  • Twice as much is spent on Online Advertising in the US as compared to Western Europe
  • However, US based countries spend much proportionately less overseas than they do here
  • Advertisers who do spend in Europe tend to do so in a limited scope, targeting only one or two nations

Video Content; Harnessing a mass audience

Blue Foundation live

By: eMarketer

  • By 2012, 81% of online users will be video advertising viewers
  • 5% of viewers are Female
  • They watched an average of 203 minutes of video per month


Boomers Online: Attitude is everything

By: eMarketer

  • While their percentage of the internet population is decreasing, the total number of boomers online continues to increase. There are 77.2 million people now between ages 44 and 62.
  • By 2013, 59.3 Million will be online in the US.
  • Boomers use the internet as a tool and source of information, rather than a social tool

On VC Cafe’s weekly research post, we will post a summary of the findings provided by the big research firms. Have interesting stats to share? Let us know!

Eze Vidra
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Eze Vidra

Chief Innovation Officer at Antidote
Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Ezewas a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.
Eze Vidra
Follow me

Eze Vidra

Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Eze was a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.