Should Hulu, Boxee and Joost revisit their business model?
According to Ophir Bar-Zohar via Haaretz: So far 160,000 viewers have paid the 9 NIS and signed up for the channel that broadcasts nothing but the Big Brother VIP reality show 24 hours a day. Since the show took to the air last Sunday, some 90,000 HOT cable subscribers and 70,000 Yes satellite viewers have ordered the paid package for the show’s five weeks on Channel 20. Channel 2 franchisee Keshet will split the money with the companies.
The subscription model for a small nominal fee would dramatically decrease the number of users, but on the other hand, it offers the viewer both guaranteed up time and less annoying adverts. If it works for a small market like Israel, I would advocate that it’s worth testing in the US.
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