Popular TV Programs Find Online Audience

Should Hulu, Boxee and Joost revisit their business model? 

According to logo_bigOphir Bar-Zohar via Haaretz: So far 160,000 viewers have paid the 9 NIS and signed up for the channel that broadcasts nothing but the Big Brother VIP reality show 24 hours a day. Since the show took to the air last Sunday, some 90,000 HOT cable subscribers and 70,000 Yes satellite viewers have ordered the paid package for the show’s five weeks on Channel 20. Channel 2 franchisee Keshet will split the money with the companies.

The subscription model for a small nominal fee would dramatically decrease the number of users, but on the other hand, it offers the viewer both guaranteed up time and less annoying adverts. If it works for a small market like Israel, I would advocate that it’s worth testing in the US.

bigbrother

The Big Brother Player displays an ad, and allows users to switch between cameras in the Big Brother Celebrity house

Eze Vidra
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Eze Vidra

Chief Innovation Officer at Antidote
Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Ezewas a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.
Eze Vidra
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Eze Vidra

Eze is the Chief Innovation Officer at Antidote, a startup helping patients search and match to clinical trial, to accelerate medical breakthroughs. Previously, Eze was a General Partner at Google Ventures Europe. Before GV, Eze founded and led Campus London, Google's first physical hub for startups, and was the Head Google for Entrepreneurs in Europe. He's an experienced product manager and startup mentor. In 2012 Eze founded Techbikers, a non-for profit supporting children education in developing countries.

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