Massive Porn Network Operating From Tel Aviv?

Calcalist, the Israeli version of the Economist, exposed that Muly Litvak, a former CEO of a publicly traded company and Professor Rafi Eldor of IDC are behind one of the world’s largest adult content networks.

In the heart of Tel Aviv, sits Sobonito Investment Group, a company registered in Limasol, Cyprus who owns Cool Vision. Cool Vision’s business model consists of selling pay-per-view subscriptions for live webcams content, featuring naked women, primarily in Eastern Europe. The company shares some of the revenue with the ‘stars’.  Cool Vision also provides white label platform services for adult websites - the services are provided by some of the 100 employees in Israel.  

It tuns out that Cool Vision owns more than 40 sex websites, which bring in about $150 million a year. One of the sites is imlive.com, driving 5 million unique users a month, according to Compete. Together, the network of 40 sites attracts tens of millions of users, making it perhaps the most viewed Israeli owned websites online.

Safe For Work Screenshot of Imlive.com

Safe For Work Screenshot of Imlive.com

In 2005, Cool Vision was sued for breaking spamming laws in the US, but it’s worth mentioning that company is not doing anything illegal – they comply with the rules of each of the countries they are active in, and it verifies that participants are 18 or older. According to a former employee of the company, the pay was excellent “almost twice the salary paid by high tech companies”.

From the company’s values page:

CoolVision Ltd. espouses and implements values of excellence, diligence, innovation and creativity. The firm sees its management and its employees as active partners with a personal sense of responsibility for goals and missions, encouraging them to dare, be original and take initiative.

Muly Litvak owns 98.5% of the shares in the company and is a serial entrepreneur. He started his activities in 1995, when he founded TargetMatch.com along with his sister Anat Litvak  – a former banker in the World Bank. TargetMatch operated a series of websites including Datingclub.com, Jobmatch.com and Travelmatch.com.  The company went public in the peak of the bubble in 2000 but quickly declined in revenues and was finally taken private again by Litvak.

Litvak’s porn activities started in 1999, when he asked one of TargetMatch’s dating editors to also edit the adult site Fantasymatch.com. In an interview to the New York Times that year, Litvak denied any connection to adult entertainment – he was running a project called “Newlife” which connected sperm donors with receivers online.

What amazes me in this story is the number of top people that Litvak has been able to attract. I’ve studied with Proferssor Rafi Eldor (owner of 1.5% of the shares) while I lived in Israel. He’s the author of numerous books on Finance.

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Eze Vidra

Head of Google for Entrepreneurs Europe and Campus London at Google
Eze is the Head of Google for Entrepreneurs Europe and Campus London. In 2005, he started VC Cafe to shine a spotlight on startups and Venture Capital in Israel, and in 2012, Eze founded Techbikers, a non-for-profit that supports education through cycling challenges for techies.
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  • rami

    they not allow access to the site from israel.

  • rami

    they not allow access to the site from israel.

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  • http://www.greenprophet.com/ karin kloosterman

    What’s the big expose here? People in the writing market have known for a couple of years what’s going on with Cool Vision. We see ads all the time, accompanied by a “you have to have an open mind” sort of statement. Not news. Just now people are talking about it.

  • http://www.greenprophet.com karin kloosterman

    What’s the big expose here? People in the writing market have known for a couple of years what’s going on with Cool Vision. We see ads all the time, accompanied by a “you have to have an open mind” sort of statement. Not news. Just now people are talking about it.

  • Former Cool Vision Worker

    It's worthwhile mentioning that while Cool Vision is an extremely successful online business; its successes are highly undermined by the founder's demeaning attitude towards its human capital.

    In an era guided by greed and an obliteration of justice, we must ask ourselves, how much of our human sanity are we willing to sacrifice to ensure that capital, and how much spiritual sanctity are we willing to let go in that pursuit, as we discard basic moral ethics towards our society.

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